The Simpson family started in commercial grape production in the early 1970s. Today, the Simpson Farm offers a wide variety of fresh fruits, vine ripened tomatoes. The Simpson Farm was one of the first commercial strawberry operations, in Missouri, to convert from the matted row method of strawberry production to the plasticulture method. All of the strawberries grown at Simpson’s are now grown on plastic. Education is a large part of the overall farm operation. Simpson’s farm has been a tour stop for several educational programs conducted by the Missouri State University Fruit Experiment Station.